About CHOLONERD

About CHOLONERD

Where Street Meets Geek — with a Side of Nostalgic Deep Cuts

Founded in December 2024, CHOLONERD is a bootleg-inspired brand for people who geek out over classic cinema, weird sci-fi fashion, and deep-cut cultural moments. We’re not trying to reinvent streetwear — just making high-quality, slightly obsessive, mostly original designs that celebrate pop culture’s forgotten corners, from VHS-era gems to viral oddities and future cult classics.

No AI here — just scrappy graphic design and a lot of love for the strange stuff you forgot you loved.

Inspired by Decades of Culture

From the bold aesthetics of the ’80s and ’90s to the iconic film era of the ’50s, CHOLONERD pulls from decades of influence that shaped not just fashion and music, but identity — especially for those of us raised on old-school TV, vintage merch, and late-night internet rabbit holes.

Whether it’s a faithful recreation of a vintage tee, a cult-classic quote only true fans would catch, or a completely original design rooted in nostalgia — every piece is made for people who care about the details.

Obsessively Designed, Never Mass-Made

I don’t just slap art on a shirt and hit publish. Every piece goes through a meticulous design process — from pixel-perfect recreations to layouts that balance retro vibes with current streetwear sensibilities.

If I’m referencing a real vintage design, I study fonts, placements, and tiny inconsistencies to get it right. If it’s inspired, I make sure it feels like it came from an alternate timeline you almost remember.

Premium Tees Only

CHOLONERD prints on premium blanks — the kind of tees you'd reach for over and over again. I pay more for better fit, fabric, and construction because I only sell what I’d actually wear. Period.

Every Order Counts

It’s not just about the product — it’s about the experience. From fast, thoughtful customer service to care-packed orders, I want every part of shopping at CHOLONERD to feel personal.

This Brand Is For You If...

  • You quote movies that nobody else remembers
  • You live on Letterboxd or deep internet forums
  • You love graphic tees but want something better than fast fashion
  • You’ve ever worn a shirt that started a weird, amazing conversation

If you're into deep-cut references, forgotten gems, and iconic throwbacks done right — you're in the right place.

– Ruben
Owner & Founder, CHOLONERD